How S.M.U., Once the Rogue of College Sports, Got Back to the Big Time March 30, 2024 +1 For those wanting to trace the evolution of money and college sports over the past half-century NYT NYT > Business NYTimes Southern Methodist offers a perfect example. For those wanting to trace the evolution of money and college sports over the past half-century NYT NYT > Business NYTimes Southern Methodist offers a perfect example.