When You’re a Small Business, E-Commerce Is Tougher Than It Looks March 07, 2021 +2 Consumers’ pandemic reliance on online ordering benefited the giants. For many independent retailers IFTTT it helped keep the doors open. NYT NYT > Business NYTimes Consumers’ pandemic reliance on online ordering benefited the giants. For many independent retailers IFTTT it helped keep the doors open. NYT NYT > Business NYTimes