The App With the Unprintable Name That Wants to Give Power to Creators August 02, 2021 +4 Fed up with the imbalance between online influencers and brands IFTTT Lindsey Lee Lugrin and Isha Mehra created a platform to change that. NYT NYT > Business NYTimes Fed up with the imbalance between online influencers and brands IFTTT Lindsey Lee Lugrin and Isha Mehra created a platform to change that. NYT NYT > Business NYTimes