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Don’t Call It a Pivot. These Executives Are ‘Refounding’ Their Start-Ups.

December 06, 2025

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In the age of artificial intelligence, some company leaders are framing new business lines as radical reboots.

By Lora Kelley | NYTimes | NYT > Business | Disclosure

In the age of artificial intelligence NYT NYTimes some company leaders are framing new business lines as radical reboots. NYT > Business

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Don’t Call It a Pivot. These Executives Are ‘Refounding’ Their Start-Ups.

In the age of artificial intelligence, some company leaders are framing new business lines as radical reboots.

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