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Japan Reaches Peak Shohei Ohtani as Dodgers and Cubs Open MLB Season

March 18, 2025

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The Los Angeles Dodgers star is a marketer’s dream — both a sports icon and national hero in Japan. Ohtani has about 20 active sponsorship deals at any time.

By Ken Belson | NYTimes | NYT > Business | Disclosure

NYT NYT > Business NYTimes The Los Angeles Dodgers star is a marketer’s dream — both a sports icon and national hero in Japan. Ohtani has about 20 active sponsorship deals at any time.

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Japan Reaches Peak Shohei Ohtani as Dodgers and Cubs Open MLB Season

The Los Angeles Dodgers star is a marketer’s dream — both a sports icon and national hero in Japan. Ohtani has about 20 active sponsorship deals at any time.

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