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Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls

September 07, 2023

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The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.

By James B. Stewart | NYTimes | NYT > Business | Disclosure

NYT NYT > Business NYTimes The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.

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Mattel’s Windfall From ‘Barbie’ Goes Far Beyond Dolls

The company’s approach has paid off to a degree that even the C.E.O. could hardly have believed possible.

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