Advertisers Watch Threads as Twitter Rival Soars in Debut


The technology giant’s new social network, Threads, pulled in more than 10 million sign-ups within hours of making its debut. By Andrew Ross Sorkin, Ravi Mattu, Bernhard Warner, Michael J. de la Merced, Lauren Hirsch and Ephrat Livni | NYTimes | NYT > Business | Disclosure

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