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CEOs Are Obsessed With ‘Elasticity’ as Inflation Soars. Here’s Why.

August 19, 2022

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The economic concept, which describes consumers’ sensitivity to prices, is a hot topic as inflation soars and executives fret about profits.

By Jason Karaian and Veronica Majerol | NYTimes | NYT > Business | Disclosure

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CEOs Are Obsessed With ‘Elasticity’ as Inflation Soars. Here’s Why.

The economic concept, which describes consumers’ sensitivity to prices, is a hot topic as inflation soars and executives fret about profits.

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