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Tokyo Olympics Mascots Are Cute but Underwhelming

July 27, 2021

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By Mike Ives and Hikari Hida | NYTimes | NYT > Business | Disclosure

IFTTT In Japan mascots typically play a major role in branding campaigns. But Miraitowa and Someity have been a subdued presence at the very event they were made for. NYT NYT > Business NYTimes

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