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Barbara Caplan, Spotter of Consumer Trends, Dies at 93

August 17, 2020

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By Sam Roberts via NYTimes | NYT > Business | Disclosure

After raising a family IFTTT NYT NYT > Business NYTimes she got a master’s degree in psychology and became an expert in what people would crave and buy. She tested positive for Covid-19.

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Barbara Caplan, Spotter of Consumer Trends, Dies at 93

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